Aalto-yliopiston BScBA-kandityö aiheesta Big Data ja PK-yritykset

Aalto-yliopiston kansainvälinen BScBA-ohjelma toimii Mikkelissä. 

Henriikka Hoikka: HOW CAN SMALL AND MEDIUM SIZE ENTERPRISES EXPLOIT THE BUSINESS BENEFITS OF BIG DATA? SMEs’ Perceptions about Big Data

TIIVISTELMÄ

Objectives

The main objectives of this study were to introduce the background and concept of big data and present the benefits and challenges related to it. The study concentrates on examining the current status and perceptions in SMEs towards big data and its business benefits.

Summary 

This study explores big data and the possible business benefits related to it, concentrating in the SME point of view. Big data along with its history is presented, and the possibilities and challenges related to it are evaluated. A theoretical framework was created to conceptualize the possible business benefits and challenges of big data from the SME point of view. Qualitative research was done with three SMEs in order to find out about their points of views towards and experiences with big data.

Conclusions 

The main finding of this study was that SMEs view very differently big data. The concept is trendy at the moment but ambivalence about it remains among academics as well as SMEs, which may result from lack of research about and experience in big data.